authentic content that makes players press play
The #1 platform built specifically to provide UGC for game studios.
How INITIATE works for Studios
1
Post an Opportunity
2
Match with Creators
3
Review & Revise
4
Launch Content
5
Optimize
Every type of content you need
Fill the feed.
Dozens of creators, dozens of videos, across TikTok, Reels, and Shorts. Pay per seat, not per month.
TikTok
Reels
Shorts
Content Master.
Vetted gaming creators who know your game. High quality content best for partnerships or advertisements.
01 · Raw Capture
02 · Color Grade
NEW DROP
03 · Motion + Captions
4K
04 · Final Composite
Ready to scale your game's creative?
Join studios and creators building the next generation of gaming content.